Selected work
Work that earns
its keep.
Six engagements, picked because the problem was interesting and the team stayed with it. Numbers included.

NorthwindLogistics2026
Rebranding a 40-year-old logistics giant for the next forty.
Four decades of freight, eleven sub-brands and no way to explain any of it. We gave Northwind one name, one voice and a system its own people could use.

Halo Labs2025
A design system that lets 60 engineers ship like designers.
Design system · Product

Kindred2025
Launch campaign for a fintech people actually like.
Campaign · Motion

Lumen Health2024
Making a telehealth app feel human at 2am.
Product · App

Meridian Grid2024
Turning a utility's field data into something crews trust.
Product · Data design

Atlas Archive2023
A public archive that finally reads like the collection.
Web · Editorial